WONDERLIC - Case Study
A promotion for brand culture
Wonderlic is an employment aptitude testing company located outside Chicago. Wonderlic wanted to showcase the people behind the analytics that built its reputation. In early 2018, Wonderlic partnered with NicheVisuals to produce a culture video highlighting the team, workplace, and values driving the brand’s success.
The challenge
Wonderlic presented a common video production challenge. How do we tell a visual story about people sitting in cubicles and/or behind glass in executive offices? The first solution was a strong interview. We planned questions thoroughly to extract interesting sound bites from the selected executives. Lucky for us, the interviewees were all eloquent. They knew their brand and understood the company culture. We kept the interview casual so their personalities came through on camera.
At NicheVisuals, we’ve learned that cinematic storytelling isn’t limited to traditional production spaces, so even an office can become a visually engaging environment. To address this, we created moments that showcased the team’s personalities, including a fun sticky-note activity where employees shared their favorite restaurants and baseball players. The interaction brought out genuine smiles, natural connections, and authentic moments that translated well to fun cinematic footage.
Outcome
The Wonderlic management team was highly satisfied with the culture video and saw an opportunity to further leverage video content to strengthen their brand awareness. They partnered with NicheVisuals to produce a series of client testimonial videos, featuring customers located across the country. As a result, the Wonderlic project marked the first time NicheVisuals traveled outside of Chicago for a video production, expanding our capabilities and establishing a foundation for future nationwide projects.