Emirates Airlines - Case Study
Trade Show Booth Experience
In 2026, Emirates had its booth at the Global Business Travel Association Convention at McCormick Place, Chicago. The booth was designed to host a series of meetings with business partners such as Google, Visa, and American Express, and many others.
Challenge
The Emirates booth remained active throughout the three-day convention, with a constant flow of meetings, educational presentations, and attendee interactions. The challenge was to deliver the highest level of video and photography production while maintaining a minimal footprint in a fast-paced trade show environment where every square foot of booth space was valuable. Unlike a traditional film set, where dedicated production space and extensive equipment are readily available, our team worked within a highly constrained environment. With only a small booth closet available for storage, we carried the majority of our equipment on person throughout the event while remaining agile and unobtrusive. Despite these limitations, NicheVisuals delivered a full-scale production using a compact lighting setup, professional portable audio equipment, and a small gimbal system to capture dynamic b-roll footage. We also produced high-quality professional photography, ensuring Emirates had a comprehensive collection of visual assets to showcase their presence at the convention.
Outcome
At the end of each convention day, NicheVisuals delivered a 30–60 second recap video along with 15–20 professionally edited photographs, delivered before midnight so Emirates could post on social channels before the end of the workday in Dubai. A week later, we delivered 150 more edited photographs and a 2.5-minute highlight video capturing the experience at the booth across the three days and dinner for clients at The Alston.
